Stage Act: A New Industry Standard

The Challenge

Stage Act identified a significant gap in the live entertainment market. The talent booking process was fragmented, manual, and inefficient, relying heavily on emails, spreadsheets and phone calls. Venue owners struggled to manage bookings across multiple locations. Performers had no centralised way to showcase their work or manage availability. Creating invoices and contracts, and coordinating schedules, were manual, time-consuming tasks.

Stage Act® wanted to take all of that pain away, by developing a new, end-to-end digital solution that would connect acts, agents, bookers and brands in one unified location, and enable them to make bookings, manage their schedules, and handle contracts and payments seamlessly.

Our Solution

Clock undertook a thorough discovery process, including multiple stakeholder interviews with venue managers, performers, and the StageAct team, to understand each workflow in detail. We mapped out the entire booking lifecycle—from initial talent discovery through to performance completion and payment.

We then reimagined these processes as a unified digital experience, underpinned by Payload CMS, an open-source headless content management system that would provide the flexibility to handle complex workflows while maintaining simplicity for end users.

• Venue Owner Workflows — Multi-location booking, schedule management, budget tracking
• Performer Workflows — Profile creation, availability management, booking acceptance
• Admin Workflows — Platform oversight, automated billing, reporting and analytics