A clear User Experience for Health Insurance Innovations

Health Insurance Innovations are a US technology platform, based in Florida, that connect health insurance agents with innovative insurance products to quote from and enroll clients in.

The Challenge

The client needed a completely redesigned website, and the challenge was to clearly differentiate their services between two main customer groups, Agents and Consumers, so it needed to work as a B2B product as well as an information portal for consumers.

The Solution

Clock redesigned and built the front-end of the new site with a goal to drive customer engagement, so we needed to carefully plan the site architecture and the user journeys to cater for two different audiences. The result is a crisp and clean looking website with separate consumer and agent portals, and of course Clock’s responsive design means the site is now beautifully optimised across all devices.

Results Driven!

Valuable KPIs were set and agreed with Health Insurance Innovations prior to going live - not only did Clock help to achieve their strategic goals within the first month of launch, but metrics have been exceeded, resulting in a very successful project.

☑️ Increase Blog traffic by 100% in the first month - Up 244%

☑️ Increase Social traffic by 100% in first month - Up 127%

☑️ Maintain top two spots in SERP SEO - Gained 5 Top Spots

☑️ Increase site sessions by 20% by Q2 - Exceeded

☑️ Increase consumer leads by 10% in 90 days - Achieved

☑️ Decrease load times by at least 20% - Achieved

☑️ W3C validation: Decrease errors by at least 50% - Achieved